Coercion refers to influences someone to do or think something by threats, unwarranted emotion or force, which includes distorting, hiding or preventing conscious choices.
Threats, such as the threat of using force against a party, can be used to coerce a party into acting in an unconscionable way. In order to elicit a desired response, it entails a series of coercive behaviors that violate the free will of the subject.
A persuading strategy that aims to elicit an emotional reaction is known as an emotional appeal. One of Aristotle's three forms of persuasion is emotion, often known as pathos or pain in Greek. The other two are ethos, which is authority, and logos, which is logic.
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