when looking at your email marketing metrics, click through rate (or ctr) highlights which of the following insights? a % of people that made a purchase after receiving the email b % of people that opened the email out of the total recipients c % of people who clicked on a link in the email out of the total recipients d % of people who were sent the email against the total number of conversions made

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10-12-2022
Computers and Technology

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when looking at your email marketing metrics, click through rate (or ctr) highlights which of the following insights? a % of people that made a purchase after receiving the email b % of people that opened the email out of the total recipients c % of people who clicked on a link in the email out of the total recipients d % of people who were sent the email against the total number of conversions made

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Martebi Martebi · Answer 1 · 2022-12-19T18:18:51+01:00

when looking at your email marketing metrics, click through rate (or ctr) highlights option B: C % of people who clicked on a link in the email out of the total recipients

What email marketing CTR measure is the most crucial?

The most important measure that email marketers may currently track is the clickthrough rate (CTR). By dividing the total number of emails sent by the number of people that clicked on a link, call-to-action (CTA) button, advertisement, or piece of content within your email, you can calculate your open rate.

Therefore, the use of a metric called CTR counts the number of email click-throughs in relation to the number of emails actually delivered. The click rate is essentially a percentage that indicates how many emails were effective in getting one click from a subscriber.

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