High-volume, low-variety products are ideal for what sort of manufacturer, the Frito-Lay facility uses a product focus approach.
A supplier's ability to offer a wide choice of BRANDS or PRODUCTS. The degree of market segmentation and the number of product variations offered by rival suppliers will determine how many variants of a product a supplier advertises.
When choosing product varieties, a company must think about how to position its brands to best serve its target market segments without creating an excessive number of brand overlaps in any one segment. It also needs to think about the additional costs of producing small volumes of numerous varieties, which results in a loss of standardization economies.
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