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Which one of the following statements represents a strategic initiative?
Advertising a special two-week promotion
Curtailing vacation time for a 3-month period
Sending a sales rep to a trade show
O Setting up a fund for continuing education for employees

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sebastiansierraocm

Answer:

Advertising a special two-week promotion

Explanation:

Advertising a special two-week promotion is a strategic initiative, and it is more specifically, an expansive strategic initiative that aims at product development, or market development, or market penetration, all of which are corporate strategies whose ultimate goal is corporate growth.

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