Answer:
E. Mass Customization
Explanation:
The re-configuring of people, processes, units, and technology to give customers exactly what they want and when they want it is known as mass customization. Mass customization is one of the most important phenomenon which the modern technology has given birth to. It is an organization's capability where they can meet individual and customized needs and wants of its larger number of customers on a larger scale with the help of technology. Firm want to meet the needs of each and every single customers as he or she wants. Firm can tailor their offerings according to the requirement of each and every single customers by re-configuring of people, processes, units, and technology to give customers exactly what they want and when they want, on a larger scale. Scalability is attained purely with the help of technology and modular product design which otherwise, would have been impossible. It is an important business logic and method which many brands are adopting now-a-days.
