Option A
internal secondary data would be the best choice for Wendy's fast food restaurants
Secondary data is information that has been obtained for a determination other than your contemporary research project but has any significance and benefit for your research. Â Internal sources incorporate data that survives and is saved inside your company. Beforehand adapted marketing research statements may also be a large source of perspicacity as you attempt to determine a fresh or similar business problem.
Marketing researchers may also collect a huge volume of internal data into a partitioned database and handling marketing analytics to recognize designs in consumer behavior, market aims, and other penetrations to oversee management and retailing strategy judgments.
