Beth makes and markets cosmetics. For an ad, Beth superimposes her logo onto a photo of Chelsea, a famous model, suggesting that Chelsea uses Beth’s products. Beth does not ask Chelsea’s permission. Beth is most likely liable to Chelsea for

Appropriation occurs when someone uses a name, image or any other form of another person's identity, to make financial gains, without first getting permission from the owner of the identity.

By using Chelsea's photo for an ad, without getting Chelsea's approval first, Beth is liable to Chelsea for appropriation.

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Beth makes and markets cosmetics. For an ad, Beth superimposes her logo onto a photo of Chelsea, a famous model, suggesting that Chelsea uses Beth’s products. Beth does not ask Chelsea’s permission. Beth is most likely liable to Chelsea for​

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Beth makes and markets cosmetics. For an ad, Beth superimposes her logo onto a photo of Chelsea, a famous model, suggesting that Chelsea uses Beth’s products. Beth does not ask Chelsea’s permission. Beth is most likely liable to Chelsea for