The attitudes that Ryan's customers develop after they have purchased his yearly lawn care service will become the basis for determining whether they renew each year. He needs to demonstrate the ________ dimension of service quality by showing consistently well-maintained yards with neat, professional personnel.
(A) tangibles
(B) reliability
(C) empathy
(D) responsiveness
(E) Assurance

Based on what Ryan is trying to accomplish, which is getting his customers to renew the lawn care service each year. He needs to demonstrate tangibles. Showing the customers that his service is done correctly, that it is neat and perfectly cut. Once the customers see that the job is done correctly and by professional personnel they will be more inclined on renewing the service.

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